The chapter discusses the most penetrated and largest segment in the Indian apparel market. Following points are covered in this chapter
• Shirts continued to remain largest contributor under Men’s apparel market
• Trend of price segmentation observed in Men’s apparel market
The domestic apparel industry in India grew at a CAGR of 10 per cent from Rs.1,260 bn in FY07 to Rs.2,026 bn in FY12......
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