Telecom Wireless

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Annual Review

VAS - 1

This chapter provides valuable insights on mobile value added services (MVAS) market as a whole by detailing various aspects like market size of mobile VAS, outperformance of mobiles phones over other media channels like TVs and PCs, global comparison of non-voice revenue as a % of total telecom revenue, rise of social networking sites, etc. It also describes the structure of MVAS models, viz, on-deck model and off-deck model. It also describes dynamics the various platforms for delivering MVAS services. These platforms include SMS, GPRS, WAP, call management services (CMS), etc. The chapter also explains the flow of MVAS value chain and describes the roles of various stakeholders in the same. It also provides a brief take on various segments of MVAS, which include enterprise VAS, information VAS, transactional VAS and entertainment VAS.The following points are covered in the chapter:

  • Overview
  • Market Size of MVAS
  • Demand Drivers for MVAS
  • Business Model of VAS
  • Platforms for Delivering MVAS
  • MVAS Value Chain
  • Segmentation

Impact Analysis

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Infrastructure Coverage

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