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Annual Review

Demand Drivers

This chapter provides insight on the key demand drivers that drive the growth of Indian Organised Retail. Following points are covered in the chapter:

  • The huge size of the Indian earning population (age group 15-60) and the lower median age of ~26 imply immense earning as well as spending potential of the Indian populace.
  •  With rising urbanization on account of increasing income levels, the organised retailers are targeting the middle class owing to the increasing demand in the segment.
  • The growth in country's per capita GDP has in turn increased the disposable income of the populace ultimately driving the country's consumption and per capita expenditures.
  • Other growth drivers include growing spread of plastic money, evolving face of Indian consumerism, rising number of nuclear families and growing female working population.

Impact Analysis

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